|Photo by Skyscrapercity Uruguay|
|Massachusetts General Hospital|
That two simple changes make that in few months the green label products become more popular with an increase of 4,5% in food products and almost 10% in healthy drinks. Meanwhile the red label selling records dropped to 9,6% in food and a drop of 16% in soft drinks. The study has helped to understand the close relationship between marketing and bad nutritional habits and how easy can be change with little cost for the governments.
A clear labelling for the European juices
|British supermarket juices by Echoplex7|
A mix of two juices must in future have a product name that reflects the contents, say MEPs. For example, a mixture of 90% apple and 10% strawberry juice would need to be called "Apple and strawberry juice". MEPs say there are current cases where only the minority ingredient is in the product name. A generic name like "Mixed juice" could be used if there are three or more fruit sources.
Sugars and sweeteners
MEPs know that consumers – especially diabetics, parents and people on a diet – want clear indications on the difference between a 'juice' and 'nectar', and presence of any sweeteners.
In future, fruit juices will by definition not contain any added sugars or sweeteners. 'Nectars', made from fruit purée with added water, may contain added sugar or sweeteners. "No added sugar" labels will not be allowed on nectars containing artificial sweeteners, such as saccharin, to avoid potential confusion.
Pure orange juice?
Under international standards, many products sold as "orange juice" may contain up to 10% mandarin juice, which contributes to colour and taste. To maintain a level playing field, the new rules clarify that all imported and EU orange juice will need to be pure to be sold as such, or will include mandarin in the product name, if present.